The role combined several domains at once: analytics, the data function, and strategic business partnership.
The market for such leaders is extremely limited. Most strong candidates were already holding key positions in international companies such as Delivery Hero, Just Eat, Uber, and Wise — and were not actively considering new opportunities.
In practice, this meant that many candidates were either strong in business but lacked sufficient depth in data and architecture, or were technically strong but did not have a mature understanding of analytics as a management decision-making tool.
Leaders who can confidently operate across data, analytics, technology, and at the same time speak to the business in the language of strategy are significantly rarer — effectively a very small, niche talent pool.
Therefore, the task was not only to identify such a leader, but also to engage them: to demonstrate the scale of the challenge, the opportunity for real business impact, and the level of influence associated with the role.