Leave a request to find the perfect candidate and close a key position
Strengthening your company and speeding up your hiring through HR BRAND
To hire a strong candidate for the team without compromising on quality or to assemble an IT team in a short time, you come to us — a recruiting agency.
We find out the needs of the business, create a candidate profile, research the market and show a selection of the best specialists for the role. This is how it should work, but sometimes it turns out to function differently.
We find out the needs of the business, create a candidate profile, research the market and show a selection of the best specialists for the role. This is how it should work, but sometimes it turns out to function differently.
from 2 to 3 times faster
without compromising on the quality of the candidates
those who match your corporate values
without compromising on the quality of the candidates
those who match your corporate values
HR brand is how candidates perceive a company. Strong HR brand helps your company to hire
your company needs to grow its IT-team in a short time period, and there is a shortage of specialists in the market
it is difficult to find information on the company, the head of the company, corporate culture — or, on the contrary, only negative feedback can be easily found
it is necessary to close the C-level role, and there is strong competition for relevant candidates
the hiring process has taken 4+ months out of the average 2 months
You need to pay attention to the HR brand if
We can speed ud the hiring process through attracting those candidates who match your values and qualifications level
Expertise
in your field
in your field
from Pharma to Legal- and FashionTech
Understanding of who suitable candidates are
whether they are developers, product, sales or marketing managers
Strategy
preparation and implementation from scratch
Tools selection concerning your goals
not some catalogue of standard services, so that nothing will be unreasonable
Working with us, you get
We work with both large well-developed companies and adventurous startups.
You may need a career page, media postings only or you want to combine LinkedIn managing and job descriptions posting.
We personalise and adapt the process towards your essentials
The process of working on an HR brand in Be-EXEC
Part 1
Research
and preparation
and preparation
Form the EVP —
Employee Value Proposition
Analyse the content
Analysis of the company's
image among candidates
Write speaker's profile
Draw up media list
and media plan
Employee Value Proposition
Analyse the content
Analysis of the company's
image among candidates
Write speaker's profile
Draw up media list
and media plan
Show more ↓
Part 1
Research
and preparation
and preparation
Form the EVP — Employee Value Proposition
Our consultants conduct interviews with hiring managers and current employees of the company. This is how we form the EVP — Employee Value Proposition — this is a list of values that the company can offer candidates which illustrates its corporate culture.
Analyse the content
Alongside with it, we make a content analysis to find out what is written about a company. We investigate controversies that have to be leveled out.
Analysis of the company's image among candidates
Optionally, we offer an additional analysis of the company's image among candidates — we interview 30-50 relevant specialists from the job market.
Write speaker's profile
Next, we choose the people who will represent the company within the media — usually for startups it is a founder, whereas for large companies it is a hiring manager. Then, we write a speaker's profile — a representation of this person for the media.
Draw up media list and media plan
After that, we draw up two key documents: a media list that will show a list of the media where we find it important to post information about the company, and a media plan — tactical actions, when, where and how we will represent the company.
Our consultants conduct interviews with hiring managers and current employees of the company. This is how we form the EVP — Employee Value Proposition — this is a list of values that the company can offer candidates which illustrates its corporate culture.
Analyse the content
Alongside with it, we make a content analysis to find out what is written about a company. We investigate controversies that have to be leveled out.
Analysis of the company's image among candidates
Optionally, we offer an additional analysis of the company's image among candidates — we interview 30-50 relevant specialists from the job market.
Write speaker's profile
Next, we choose the people who will represent the company within the media — usually for startups it is a founder, whereas for large companies it is a hiring manager. Then, we write a speaker's profile — a representation of this person for the media.
Draw up media list and media plan
After that, we draw up two key documents: a media list that will show a list of the media where we find it important to post information about the company, and a media plan — tactical actions, when, where and how we will represent the company.
Show less ↑
Part 2
Perform
the plan
the plan
make a content plan for media channels and ease the IT-team hiring
make a career website page introducing corporate culture and post current job descriptions
take interviews with leading podcasts and YouTube channels and introduce candidates to their future leader
make a career website page introducing corporate culture and post current job descriptions
take interviews with leading podcasts and YouTube channels and introduce candidates to their future leader
Show more ↓
Part 2
Perform
the plan
the plan
make a content plan for media channels and ease the IT-team hiring
make a career website page introducing corporate culture and post current job descriptions
take interviews with leading podcasts and YouTube channels and introduce candidates to their future leader
take interviews for leading business and venture media like Forbes and Inc. and post articles representing company's corporate culture and features
become a conference speaker
and meet potential team members there
post job descriptions via media channels to boost the amount of applications
manage a LinkedIn account
make a career website page introducing corporate culture and post current job descriptions
take interviews with leading podcasts and YouTube channels and introduce candidates to their future leader
take interviews for leading business and venture media like Forbes and Inc. and post articles representing company's corporate culture and features
become a conference speaker
and meet potential team members there
post job descriptions via media channels to boost the amount of applications
manage a LinkedIn account
Show less ↑
Recruiters and HR face many challenges without a strong and well-built HR brand. Here are the most common:
- No matter how widely a vacancy is distributed on the job platforms such as Indeed, on social media such as LinkedIn or on new media — strong candidates will never respond to a position if they have not heard about the brand of the company and do not know who the senior officials are.
- Even if a recruiter reaches out to the candidates directly, they take their time to consider an offer and look up the company on the Internet. If a specialist cannot find anything other than what is written on the website and in the vacancy, we get a distrustful candidate who may hesitate to accept the offer to be interviewed.
- Research (EVP, content analysis, media plan) takes 2-3 weeks. We work on different tasks at the same time to implement a plan sooner.
- Plan implementation is up to 3-5 months with a few publications or a career page ready during the first month.
We benefit from our recruitment and communications experience. Your HR brand project will be driven by two professionals. One of them is a qualified Benchmark recruiter who is highly aware of what candidates for certain positions and levels need.
The recruiter will work together with the PR expert and the partner of ours, the founder of PR agency, who has more than 5 years of experience in PR and brand creation.
She collaborates with American, Swiss, and Russian companies to attract candidates
The recruiter will work together with the PR expert and the partner of ours, the founder of PR agency, who has more than 5 years of experience in PR and brand creation.
She collaborates with American, Swiss, and Russian companies to attract candidates
Get in touch