An international manufacturing company operating in the industrial sector, with corporate management based internationally and operational business activities located in Uzbekistan.

To appoint a Deputy CEO for Sales responsible for accelerating revenue growth and strengthening the commercial function in line with the company’s broader business strategy and operational standards.

• Dual management structure

The company operated within two parallel decision-making systems: local operational leadership in Uzbekistan and corporate leadership at the group level. The candidate needed to build credibility and work effectively within both environments.

• Balancing global and local business realities

The role required a leader with experience in structured international organizations, combined with a deep understanding of the local market, business culture, and decision-making dynamics.

• Growth-focused commercial leadership

This was not a traditional sales management position. The business required an executive capable of actively driving commercial growth and scaling the sales function.

• Cross-functional responsibility

The role extended beyond sales leadership, including oversight of marketing activities, participation in industry events, and contribution to brand positioning in the local market.

• Limited candidate pool

The market presented a narrow pool of qualified candidates within industrial B2B sectors. Professionals from FMCG backgrounds were not considered relevant due to significant differences in sales cycle structure and customer engagement models.

The Be-EXEC team developed a highly targeted search strategy focused on identifying leaders with the required level of commercial and organizational maturity.

The search process prioritized candidates who:

• had experience within industrial or B2B businesses operating with complex and long sales cycles;
• demonstrated consistent career growth within commercial leadership functions;
• had previous experience working in international companies with structured corporate governance systems;
• possessed the ability to manage both sales and marketing functions simultaneously.

During the project, 10 shortlisted candidates successfully completed a multi-stage assessment process and were presented to the client.

The selected candidate fully matched the strategic requirements of the role.
Key strengths included:

• previous leadership experience within a major international corporation operating in Uzbekistan;
• career progression from Sales Manager to Director of Sales and Marketing, with responsibility for large-scale commercial operations;
• engineering education combined with strong commercial leadership expertise;
• deep understanding of the local Uzbek market, while demonstrating the ability to operate successfully within a highly structured corporate environment.

The candidate successfully completed eight stages of assessment and interviews, outperforming several highly competitive alternative finalists.

The appointment allowed the company to strengthen its leadership team and establish a stronger foundation for sustainable revenue growth in the region, while effectively balancing both corporate standards and local market realities.

Whether your business is entering a new market, scaling operations, or going through transformation, Be-EXEC helps identify leaders who fit not only the role requirements, but also the management structure, company culture, and long-term business objectives.