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Speeding up
your hiring
To hire a strong candidate for the team without compromising on quality or to assemble an IT team in a short time, you come to us — a recruiting agency. We find out the needs of the business, create a candidate profile, research the market and show a selection of the best specialists for the role. This is how it should work, but sometimes it turns out to function differently.
No matter how widely a vacancy is distributed
on the job platforms such as Indeed, on social media such as LinkedIn or on new media — strong candidates will never respond to a position if they have not heard about the brand of the company and do not know who the senior officials are.
The difficulties that recruiters and HR face
Even if a recruiter reaches out to the candidates directly,
they take their time to consider an offer and look up the company on the Internet. If a specialist cannot find anything other than what is written on the website and in the vacancy, we get a distrustful candidate who may hesitate to accept the offer to be interviewed.

If we at Benchmark notice that

a company needs to grow its IT-team in a short time period, and there is a shortage of specialists in the market,
it is difficult to find information on a company, the head of a company, corporate culture — or, on the contrary, only negative feedback can be easily found,
it is necessary to close the C-level role, and there is strong competition for relevant candidates,
the hiring process has taken 4+ months out of the average 2 months,

…we advise you to draw attention to recruiting and HR branding simultaneously.

HR brand is how candidates perceive a company. If a HR brand is built, a company will hire

from 2 to 3 times faster

without compromising on the quality of the candidates

those who match your corporate values

The HR branding process at Benchmark consists of:
Initial preparation and research
  • 1
    Our consultants conduct interviews with hiring managers and current employees of the company. This is how we form the EVP — Employee Value Proposition — this is a list of values that the company can offer candidates which illustrates its corporate culture.
  • 2
    Alongside with it, we make a content analysis to find out what is written about a company. We investigate controversies that have to be leveled out.
  • 3
    Optionally, we offer an additional analysis of the company's image among candidates — we interview 30-50 relevant specialists from the job market.
  • 4
    Next, we choose the people who will represent the company within the media — usually for startups it is a founder, whereas for large companies it is a hiring manager. Then, we write a speaker's profile — a representation of this person for the media.
  • 5
    After that, we draw up two key documents: a media list that will show a list of the media where we find it important to post information about the company, and a media plan — tactical actions, when, where and how we will represent the company.
Next, we begin to perform the plan. Our consultants help to

make a content plan for Habr and ease the IT-team hiring

take interviews for leading business and venture media like Forbes and Inc. and post articles representing company's corporate culture and features

take interviews with leading podcasts and YouTube channels and introduce candidates to their future leader

become a conference speaker and meet potential team members there

make a career website page introducing corporate culture and post current job descriptions

post job descriptions via media channels to boost the amount of applications

manage a LinkedIn account

We work with both large well-developed companies and adventurous startups. We serve every client individually, depending on a project essentials. You may need a career page, media postings only or you want to combine LinkedIn managing and job descriptions posting.
Research
(EVP, content analysis, media plan) takes 2-3 weeks. We work on different tasks at the same time to implement a plan sooner.
HR brand project duration
Plan implementation
is up to 3-5 months with a few publications or a career page ready during the first month.
We benefit from our recruitment and communications experience
Your HR brand project will be driven by two professionals. One of them is a qualified Benchmark recruiter who is highly aware of what candidates for certain positions and levels need. The recruiter will work together with Daria Bondarenko, the PR expert and the partner of ours.
Daria is the founder of You Are,
the PR & consulting studio
She collaborates with American, Swiss, and Russian companies to attract candidates in the Russian-speaking region and has 5+ years of experience in communications. Amongst her projects were:
Journalist, author of the interviews project on Rusbase, the leading venture media, Guest lecturer in Financial University (FinU) in Russia.
110 Industries
Brand positioning development, hiring candidates in Switzerland and Cyprus for the entertainment company.
Improvado
Speeding up the recruiting process via job descriptions seeding in Telegram and interviews postings in major Russian media and podcasts for the IT startup.

If you want a call with Daria and a Benchmark consultant to know whether HR brand development is needed for you, kindly fill in the form:

Working with us, you get
expertise in your field exactly, from Pharma to Legal- and FashionTech
understanding of who suitable candidates are, whether they are developers, product, sales or marketing managers
strategy preparation and its implementation from scratch
tools selection concerning your goals, not some catalogue of standard services, so that nothing will be unreasonable
the main one: speeding up the hiring process through attracting those candidates who match your values and qualification level