Marketing Strategy Advisor for an International Superapp
Client

Our client is a global superapp, combining the capabilities of an e-commerce platform and a delivery service.

Business goal

The business objective was not fully articulated until we introduced our candidate. The client had a general desire to review their marketing strategy to increase efficiency and drive company growth through marketing efforts.

Challenges

The company already had a CMO in place, so it was essential to maintain a comfortable environment within the organization and the marketing department. The goal was to avoid disruptive changes and instead strengthen the existing team.

Our solution

We determined that advisory services, specifically marketing consulting, were the optimal solution. By engaging a seasoned industry leader as an advisor, we could provide the growing business with invaluable strategic guidance. Advisors typically concentrate on high-level strategy, avoiding micromanagement of daily operations. This approach minimized disruption to the existing team and fostered a collaborative environment, allowing the current team and leaders to enhance their expertise.

result

Clearly, cases like this are not filled through job postings. Only high-quality networking and a professional network can influence the quality and speed of such a project. In this particular instance, we had a loyal and well-known candidate whom we had previously placed in a top role at a global technology company. Our candidate's background includes the most renowned and successful international businesses, with proven track records of growth and development. Most importantly, their most recent experience was with one of the most relevant target companies for our client. The project was successfully completed within a month of our initial conversation with the client and the start of our candidate's work. This time was invested in getting to know each other, immersing ourselves in the business, and facilitating negotiations between the client and the candidate with our support.

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